We are product design and development studio for startups and SaaS

We help startups and SaaS companies turn ideas into real products and reach their first customers through user-friendly design, efficient development, and a clear focus on growth

30 min
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Petar
We turn ideas into products and products into success   Whether you're starting fresh or scaling up we design and develop with purpose we help startups and SaaS companies grow and thrive
At Product Lab, we help startups and SaaS companies bring their ideas to life. We focus on building products that are simple, scalable, and easy to use. Good design isn’t just about how something looks, it’s about how it works. That’s why we put usability first, making sure every product is intuitive and functional from day one. With a hands-on approach, we work closely with teams to design, develop, and launch products that don’t just look great but actually solve real problems.

Our
Services

Product Design wireframing on paper

Product Design

Person creating sketches and wireframes on iPad

Product Strategy

Person working on webflow project on laptop

Web Design

Two people discussing project

Team Augmentation

Mobile development service image - code on laptop and mobile phone

Web Development

Mobile development service, laptop with code and mobile device

Mobile Development

Fresh Case 
Studies from Lab

Match To Play

Match To Play, developed for Canic Interactive LLC, is a groundbreaking app that simplifies organizing amateur tennis tournaments.

Coming Soon

Match To Play

Match To Play, developed for Canic Interactive LLC, is a groundbreaking app that simplifies organizing amateur tennis tournaments.
Product Design
Mobile Dev
Product Strategy

Bench App

Platform that helps companies track, manage, and optimize their workforce availability, ensuring efficient resource allocation and project planning

Coming Soon

Bench App

Platform that helps companies track, manage, and optimize their workforce availability, ensuring efficient resource allocation and project planning
Product Design
Branding
Mobile Dev

Managesio App

Managesio is a project management tool that simplifies team collaboration, task tracking, and workflow optimization, helping businesses stay organized and efficient

Coming Soon

Managesio App

Managesio is a project management tool that simplifies team collaboration, task tracking, and workflow optimization, helping businesses stay organized and efficient
Product Design

Was it AI

Was It AI is a tool that detects whether a text or image was generated by artificial intelligence, providing accurate insights and enhancing transparency in digital content

Coming Soon

Was it AI

Was It AI is a tool that detects whether a text or image was generated by artificial intelligence, providing accurate insights and enhancing transparency in digital content
Product Design
Branding
Product Strategy

Our approach from idea to first user

We don’t just design. We help you plan, build, and launch your product — web or mobile — with everything you need to attract users, validate your idea, and grow.

/01
step icon discover

Discover

We dive into user needs, market data, and business goals to surface real problems and opportunities.
/02
step icon define

Define

Insights turn into a clear brief: success metrics, feature priorities, and a roadmap the whole team rallies around.
/03
step icon design

Design

Rapid sketches to polished UI. Tight feedback loops keep the UX friction-free and on-brand from day one.
/04
step icon develop

Develop

Our engineers ship clean, scalable code in weekly sprints so you see working product fast—no surprises.
/05
step icon deliver

Deliver

Launch, measure, and optimize. We hand over a rock-solid build, full docs, and stay on call for tweaks and growth.
We’ve helped startups and growing businesses reach their goals, and their feedback says it all
Real impact, not fluff
Real impact, not fluff
We’ve designed hundreds of screens across dozens of products, but what matters most is what our partners actually gain: smoother onboarding, higher conversions, and better retention. That’s the kind of feedback we get, and the kind we aim for.
Petar Canic
Petar Canic
CEO @ Canic Interactive LLC
"Product Lab helped us turn an early-stage concept into a well-structured, user-friendly mobile product. They redesigned how we present results, created an engaging landing page, and led us through workshops that clarified our direction. Everything was delivered on time, with great attention to detail. Their design skills and ability to focus on what really matters made a big impact"
Aleksa Simic
Aleksa Simic
CEO @ Aetherius Solutions
"Product Lab transformed our vision into a seamless, user-friendly product. Their creativity, professionalism, and commitment to excellence set them apart. We couldn't be happier with the results"
Nenad Ilić
Nenad Ilić
Co-Founder & CEO at WasItAI
"Working with the DPL was an extremely pleasant experience. Their professional approach and attention to detail exceeded our expectations. We especially appreciate their ability to understand our position as a startup, where changes are part of everyday life. They were always ready to listen to us, respond quickly, and deliver top-quality solutions. We highly recommend their services to anyone looking for a flexible and creative partner"
Djordje Krutil
Djordje Krutil
CEO @ Hypercube
"Digital Product Lab delivered high-quality UX/UI that exceeded expectations. They reduced iteration time, helped us hit every milestone, and made sure 95% of users completed key workflows without issues. Their ability to blend top-notch design with product strategy really stood out. Communication was always smooth, and their focus on usability made a huge impact on the final result. A great partner if you care about both speed and quality"
Stevan Živkoviċ
Stevan Živkoviċ
Co-founder of manages.io
"Product Lab helped us shape Manages.io from idea to a scalable HR platform. They structured the product around real user needs, delivered a clean UI, and improved core workflows across the app. Their user-first approach and speed made collaboration easy. Thanks to their work, user satisfaction and internal efficiency significantly improved"
Boldness
Excellence
Teamwork First
/01
We believe in the power of collaboration. Our people are our greatest strength, and we support them with open feedback, continuous learning, and a shared drive for success.
Innovation
Transparency
Precision
Feedback Culture
Collaboration
Partnerships
/02
We build strong, committed partnerships with a shared vision of excellence. We give our partners the tools and support they need to achieve outstanding results, while also caring for their well-being and work-life balance.
Purpose
Ownership
Usability
Focus
Impact
Pursuit of Excellence
/03
Excellence is our standard in every task and project. We constantly push ourselves to improve and innovate, always asking, "Can this be better?"
Commitment
Drive

Fresh Takes
From Our Lab

Career
4 min read

Design Career Growth: From Junior to Senior (and Everything in Between)

Growing from a junior to a senior designer isn't just about years of experience but about continuous learning, refining processes, and strong communication. This post explores key lessons, including mastering fundamentals, embracing feedback, prioritizing impact, and leading by example. Whether you're starting out or looking to level up, these insights will help guide your career in design.
Product Design
6 min read

The Power of Design Systems

Design systems go beyond aesthetics to deliver cohesive user experiences. They ensure consistency, enhance efficiency with pre-designed components, provide flexibility for unique designs, and support scalability by serving as a unified design reference. This approach helps teams create reliable, innovative, and evolving products.
Product Design
6 min read

The Best Tools for Wireframing

Wireframing is crucial in UX design, providing visual blueprints for ideas and guiding the spatial arrangement of information. Top free wireframing tools include Figma, InVision, Miro, Framer, Adobe XD, and Sketch, each offering unique features to support collaborative and efficient design processes.
No Code
7 min read

Best No Code Website Builders (2024)

No-code website builders enable users to create websites without coding skills using drag-and-drop interfaces, design elements, and templates. This democratizes web development, making it accessible to individuals and businesses alike. Top no-code builders include Webflow, WordPress, Framer, Elementor, Wix, and Shopify.
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have a project in mind?

Share your project idea with us! If we discover our partnership isn't the perfect fit, we're happy to provide valuable insights that could benefit your project.